Tag: new trademark application

Searching existing trademarks

Before filing a new trademark application, it is very important to search for existing or prior pending marks that may conflict with yours. The importance of this cannot be overstated. For starters this search will give you a good idea on how strong of a protection your trademark will offer. If there are many similar trademarks for products related to yours, then you may want to consider other options. Before investing in placing a trademark on your products, ensure that the trademark is available and viable. Whether your potential trademark or is just text, a logo, or more a search is essential. It can save you time and money while ensuring you receive a high level of protection. When conducting and analyzing the results of a search it is always important to have someone experienced, such as an attorney, involved to spot potential conflicts or issues that the average person may not be able to see.

This blog is not legal advice and is not specific to your application. You should always consult an attorney.

Confused about what a trademark is? Here are the basics!

Many begin the application filing process without fully understanding what a trademark is. A trademark is essentially your brand name. It is what you as a business owner use to identify and separate for your goods or services from your competitors. This is necessary so your potential customers know they are buying from you and not someone else! A trademark can be words, numbers, shapes, slogans, sounds, even a smell. Registration of your mark comes with many benefits. Your trademark can show the origin of your goods, assure customers of the quality associated with your brand, and demonstrate goodwill that you are not merely imitating someone else. In addition, a trademark provides legal protection against someone else using a trademark that may cause confusion, deception, or be mistaken for yours. Your brand and your company are a major investment. A trademark protects that investment and fosters growth.

This blog is not legal advice and is not specific to your application. You should always consult an attorney.