Many begin the application filing process without fully understanding what a trademark is. A trademark is essentially your brand name. It is what you as a business owner use to identify and separate for your goods or services from your competitors. This is necessary so your potential customers know they are buying from you and not someone else! A trademark can be words, numbers, shapes, slogans, sounds, even a smell. Registration of your mark comes with many benefits. Your trademark can show the origin of your goods, assure customers of the quality associated with your brand, and demonstrate goodwill that you are not merely imitating someone else. In addition, a trademark provides legal protection against someone else using a trademark that may cause confusion, deception, or be mistaken for yours. Your brand and your company are a major investment. A trademark protects that investment and fosters growth.
This blog is not legal advice and is not specific to your application. You should always consult an attorney.