Can I trademark a Name or Place?

While it is possible to trademark a name or place, there are many limitations. Full names and surnames can only be trademarked if there is a secondary meaning associated with them and as long as you are not infringing on the right of another person using their own name or a company with a similar name. Geographic terms can be trademarked as long as they are not descriptive of the origin of the goods. Like names, if a trademark is deemed geographically descriptive, it may be allowed if a secondary meaning can be demonstrated. A geographic term cannot be used if it would deceptively influence a customer. This means if a customer is likely to think a product is made in a specific area because of the geographic term when it is in-fact not, then the mark will not register. Lastly, even if you register a name or location fair use may allow others to use the name in some capacity. Names and locations can be an important part of your business or products, but be mindful when selecting them as your trademark.

This blog is not legal advice and is not specific to your application. You should always consult an attorney.