How to use a trademark

Your trademark is special to you, your brand, and your company. There are several rules of thumb that should be followed to preserve this special status. To maintain a trademark, it is important that the public recognize it is a trademark. This can be accomplished by using generic terms alongside your mark so that people realize your mark is in fact a trademark and not a name for the goods. When placing your trademark on goods or marketing material your trademark should stand out from other text so it is clear that it is separate and different. You may also use the TM ™ symbol to indicate you claim the term as a trademark. Your mark does not have to be registered to use the TM symbol. If your trademark is registered, you can use the registered symbol ® or a statutory notice. The registered symbol cannot be used if your mark is not registered! You worked hard to get your trademark so ensure you are using it correctly and in a way that will not jeopardize its protections.

This blog is not legal advice and is not specific to your application. You should always consult an attorney.