Trademark Assignment

Selling your brand, moving it to a new company, or otherwise changing who owns a trademark? Our attorneys draft your assignment agreement and record the ownership transfer with the USPTO — done right.

From $400 attorney fee — total varies by case (request a free estimate)

Request a free assignment estimate

Every assignment is different, so we price it per case. Start here and we'll send you a clear, no-obligation estimate.

Option 1 — I have a USPTO registration/serial number

Enter it and we'll pull the mark's details so we can estimate your assignment.

— OR —
Option 2 — I don't have the number handy

No problem — tell us about the assignment and we'll email you an estimate.

What is a trademark assignment?

A trademark assignment is the legal transfer of ownership of a trademark from one party (the assignor) to another (the assignee). It's set out in a written assignment agreement and recorded with the USPTO so the official record shows the new owner. It's how a brand changes hands when you sell a business, restructure, or move a mark to a new entity.

When do you need one?

  • Selling your business or brand — the trademark goes with it.
  • Moving the mark to a new company or entity (e.g., from your name to an LLC).
  • Mergers & acquisitions or corporate restructuring.
  • Transferring between related entities or individuals (partners, family, holding companies).
  • Correcting or updating ownership so the USPTO record is accurate.

Assignment is critical for renewals & maintenance

When it comes to maintaining your trademark, a recorded assignment becomes extremely important. The USPTO requires a registration to be maintained in the correct owner's name. If ownership changed — you sold the business, moved the mark to an LLC, or transferred it — but the assignment was never recorded, you cannot renew the trademark until the chain of title is corrected first. Recording the assignment now avoids a costly scramble (and the risk of losing the mark) at your renewal deadline.

How the process works

  1. Tell us about the transfer

    Request a free estimate with your mark(s) and who's transferring to whom. We confirm scope and price.

  2. We draft the assignment agreement

    Our attorneys prepare a clear, legally sound assignment tailored to your situation.

  3. We record it with the USPTO

    We file the assignment with the USPTO Assignment Recordation Branch so the public record reflects the new owner.

Assignment vs. licensing — which do you need?

Assignment (transfer ownership)

You're giving up ownership — the assignee becomes the new owner of the mark. Use this when selling or permanently transferring the brand.

License (keep ownership)

You keep ownership and let someone else use the mark under agreed terms. Need this instead? See our licensing estimate.

Why we quote assignments by estimate

Our attorney fee starts at $400, but the total depends on the number of marks and classes, the complexity of the transfer, and the parties involved — and USPTO recording fees vary too. Rather than guess, we review your specifics and give you an exact, flat quote up front. No hourly billing, no surprises.

Ready to transfer your trademark?

Request your free, no-obligation estimate and we'll handle the rest.

Option 1 — I have a USPTO registration/serial number

Enter it and we'll pull the mark's details so we can estimate your assignment.

— OR —
Option 2 — I don't have the number handy

No problem — tell us about the assignment and we'll email you an estimate.

Trademark assignment FAQ

What is a trademark assignment?
The transfer of ownership of a trademark from one party (assignor) to another (assignee), set out in a written agreement and recorded with the USPTO so the record shows the new owner.
When do I need one?
When selling a business or brand, moving a mark to a new entity, in a merger/acquisition, or otherwise changing who owns the trademark.
Do I have to record it with the USPTO?
It's not strictly required for the transfer to be valid between the parties, but it's strongly recommended — recording puts the public on notice of the new owner and protects the assignee's rights.
How much does it cost?
Attorney fee from $400; the total varies by the number of marks/classes and complexity, plus USPTO recording fees. That's why we provide a free estimate for your specific case.
Assignment vs. license — what's the difference?
An assignment transfers ownership to a new owner; a license keeps ownership with you while letting someone else use the mark. Want to keep the mark but allow use? You need a license, not an assignment.
Can I assign an intent-to-use application?
Generally not before a Statement of Use is filed, except to a successor of the applicant's ongoing business. We'll review your situation and advise.

Transfer your trademark the right way

Tell us about your assignment and get a free, flat-fee estimate — no hourly billing.

Request a Free Estimate   Call (973) 317-2846

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