BRAND BLUEPRINT

BRAND BLUEPRINT is a trademark. Serial number of that application is 85107596.

It was initially claimed by Litmus Corporation on 20100813.

That brand applies to the following goods and services:COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF ACHIEVING WEBPAGE-LEVEL CATEGORIZATION OR CONTENT CLASSIFICATION, WHICH CAN BE USED TO, PROVIDING REAL-TIME ON-LINE AUCTION SERVICES FOR GRAPHICAL ADVERTISING AND ADVERTISING AGENCIES, AS WELL AS ADVERTISERS BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT THAT ENABLES ADVERTISERS TO FIND APPROPRIATE ENVIRONMENTS FOR A BRAND'S MESSAGE AND VALUES; PROVIDING REAL-TIME ON-LINE AUCTION SERVICES FOR GRAPHICAL ADVERTISING AND ADVERTISING AGENCIES, AS WELL AS ADVERTISERS BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO, PROVIDING AUTOMATED WEBPAGE-LEVEL CATEGORIZATION, BASED UPON CONTEXTUALIZATION OF PAGES USING "CONCEPTUAL-TARGETING" BRAND BUILDING BLUEPRINT BASED ON WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES TO BUSINESSES, NAMELY DIGITAL (WEB) PUBLISHERS, INTERMEDIARIES SUCH AS AD NETWORKS, OPTIMIZERS, DEMAND SIDE PLATFO, LICENSING OF TECHNOLOGY SOLUTION INCLUDING SOFTWARE TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEGORY BASED UPON WEBPAGE/URL LEVEL CONTENT BY CREATING DATA STRUCTURES INCLUDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES, LICENSING OF TECHNOLOGY SOLUTION TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEG.

Currently that trademark is represented by trademark attorney(s): David Aker.

You can learn more about that trademark on the USPTO website: View the USPTO record