New Trademark Registration

Starting from scratch? We make a new trademark application simple — a licensed attorney searches your name, picks the right filing basis, classifies your goods, and files it for you. Flat fee, no hourly billing.

$649 flat attorney fee  +  $350 USPTO fee  =  $999 total per class
Get a Free Estimate  (973) 317-2846

Starting a new trademark registration

A new trademark registration begins your federal protection for a brand name, logo, or slogan. The strongest applications start before you file — with a proper search, the right filing basis, and accurate classification. Get those right and the rest of the process runs far more smoothly. That's exactly where an attorney earns their keep.

Which filing basis is right for you?

Every new application is filed on one of two bases. Choosing correctly matters — we help you decide.

Already using the name — "Use in Commerce" (1a)

If you're already selling goods or services under the mark, you file on a use-in-commerce basis and submit a specimen showing real-world use. This can go straight through to registration.

Not selling yet — "Intent to Use" (1b)

Planning to launch but not selling yet? File on an intent-to-use basis to lock in an early priority date now. Once you're using the mark, you submit a Statement of Use (or an extension) to complete it.

What's included in your new application

One flat fee covers the full attorney-led filing for one international class:

  • A federal database search on up to 3 name choices, with attorney advice on your chances.
  • A comprehensive internet search for unregistered (common-law) uses by others.
  • Selection of the correct filing basis (use-in-commerce or intent-to-use).
  • Accurate classification of your goods and services.
  • Preparation and filing of the application by a licensed attorney.
  • Handling of procedural issues such as disclaimers at no extra charge.
  • We become your attorney of record and keep you updated through registration.

What happens after you apply

Here's the path your new application follows.

  1. Consultation & search

    After a few quick questions, an attorney consults with you, searches your name choices, and advises on risk and the right basis.

  2. Filing

    We classify your goods and services and file a complete application with the USPTO.

  3. USPTO examination

    An examining attorney reviews it; we respond to any procedural issues or office actions.

  4. Publication & registration

    The mark publishes for a 30-day opposition window; with no successful opposition, your certificate issues.

New Trademark registration
$649
flat attorney fee per class — plus the $350 USPTO government fee ($999 all-in).
6–8
months, on average, from filing to registration (subject to USPTO processing times).

Mistakes that sink a new application

Most refusals are avoidable. These are the first-timer pitfalls a licensed attorney prevents — and the reason "filing services" so often fail their customers.

  • Filing with no real search — running straight into a confusingly similar mark and a likelihood-of-confusion refusal.
  • Choosing a merely descriptive name that the USPTO won't register as-is.
  • The wrong filing basis — e.g., claiming use in commerce when you aren't selling yet.
  • Overbroad or vague classification that wastes fees or triggers an office action.
  • A bad specimen — or worse, an edited or fabricated one, which can sink the whole application.

A new application that gets refused still costs you the non-refundable government fee. A licensed attorney catches these issues before you file — so your first attempt is your best attempt.
★★★★★

Start your brand the right way

Over 12 years of experience, thousands of clients served, and 26 five-star Google reviews. Every new application handled by attorneys licensed in NY, NJ & before the USPTO.

Frequently asked questions

Do I have to be using my name in business before I register?
No. If you're already selling under the mark, you file on a use-in-commerce basis. If not yet, you file on an intent-to-use basis to lock in an early priority date and submit proof of use later. We help you pick the right one.
How much does a new trademark registration cost?
A flat $649 attorney fee plus the $350 USPTO fee per class — $999 per class, no hourly billing.
How long does it take?
Most new applications currently take about 6 to 8 months from filing to registration, depending on USPTO processing times and any office actions.
Should I do a search before filing?
Yes — a proper search reveals conflicts and helps you avoid a refusal that would waste the non-refundable government fee. We search the federal database (up to 3 choices) plus the internet for common-law uses.
Can I file a new application myself?
U.S. applicants may file on their own, but an attorney greatly improves quality and odds of approval, is required for foreign-domiciled applicants, and is the only one who can respond to a legal refusal.
What happens after I submit?
A USPTO examining attorney reviews it, it publishes for a 30-day opposition window, and with no successful opposition your registration issues. We stay your attorney of record and handle any office actions.

Ready to file your new trademark?

Start in two minutes. We'll consult with you, search your name, and file it right the first time.

Get a Free Estimate  Call (973) 317-2846

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